Increase Your Business Exposure
Digital Public Relations
How does Digital Public Relations get you Coverage
Your ROI in Marketing
Your Online Presence and Awareness
Increase your Business Online Presence with our Digital Public Relations Strategy fit for your Business
Product or Business Introduction with Digital PR
If your target audience don’t know about (new company or product) and you want to raise awareness and get some visibility in front of people is a great way to get in front of your audience.
So let say you have a new SAS company. You would start targeting bloggers that write about Analytics, Artificial Intelligence, and Data Management or related topics. So you would contact technology or software bloggers that review new technology and that their audience is Tech nerds, marketing managers, IT people, and so on. To start you would need outreach to these Bloggers and pitch them an article that can be of interest to their audience. For the purpose of having their readers say, “Wow, this looks like a great product. I can use it in my company to make my life easier”. You would need to repeat this possesses with original content to each “YES” (meaning they will post your article) you get from bloggers for them to post unique content and not get penalized by Google. Rather than just running an ad in front of them, your product has actually appeared because it has been presented with someone who they already trust in. This is a great way of cutting straight into their consciousness. This creates a dialog with your target audience, because some may comment, “Is this product compatible with X CRM” for example.
We have a few measurements but overall it depended on your goals. Your overall goal is to increase sales? If so, we have to measure the overall traffic to your website and see how has it impacted your sales. In addition, if you are getting traffic but your sales are not increasing this may be an issue with your website that is not converting, your prices or customer service. In general, clicks and impressions have to equal more sales to your business meaning more visibility.
Ranklos Digital Public Relations strategy has increased the visibility of our company tremendously since we have been featured in major publication like FOX and NBC to mention a few.
Digital Marketing Expert
If you need search engine rankings which will ultimately lead to more traffic to your website then look no further. I highly recommend Ranklos and their team of digital marketing experts. Their professional and long-lasting workmanship could 10X your business growth.
Social Proof with Digital Public Relations
Let say you are an Orthodontist and have been in the market for ten years, but you want to dominate your local area. If your target audience sees you’re everywhere, there is a weight and credibility that this gives you. So, how do you create this weight and credibility; with Digital Public Relations? You would want to target local and national press (Orthodontist, magazines, digital newspapers) that have lots of credibility in this space. So when people Google your name (Orthodontist Name) lots of publications will show and giving you Expertise, Authoritativeness, and Trustworthiness. In addition to increasing the organic rankings on the search engines(SEO). Lastly, this can also be of benefit to Brand Reputation Management.
Digital PR impacts SEO
More visibility increasing Keywords related to your Business/Products and Locations
Increased Brand Visibility, More Traffic, More Leads, More Sales.....
We will report and measure your Digital PR campaign with Analytics impacting your Business