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Meet The Team

R. Carlos Hartley

R. Carlos Hartley

Founder- SEO Expert

Search Engine Optimization expert who has obtained hundreds of first page rankings.
Kelly Chang

Kelly Chang

Social Media and Backlinking

Over 8 years of experience helping transform businesses online social media presence.
Julio Cabellero

Julio Cabellero

Web Designer and Account Manager

Julio’s work can be seen over the internet  for various businesses including for a fortune 5,000 e-commerce companies.

How To Properly Carry Out Search Engine Optimization, a Ranklos recommendation:

Here ar Ranklos we know that working on the Internet you will often find there are a lot of different ways to rank your website in the search engines. The problem is that some of these methods are considered a black hat or even gray hat. These methods while they do work, can easily lead to your website being penalized once the search engines catch on to the fact that you are trying to get ahead in the game. To avoid this you should learn how to properly carry out search engine optimization. Then you can have your website ranking higher in the search engines, but also know that you are doing it properly so your website will not be penalized by the search engines.

Properly target and optimize your website for the keywords that you need to have. Normally you would never think about this, but with the search engines and the changes, they are making you will want to make sure you take into account the keywords. A common issue that a lot of people make is they do not have any formation or structure to their website. So they often end up getting the website set up, but because they are not targeting any specific keyword it never ranks.

Keyword Optimization

Something else Ranklos considers is the keyword is the optimization of the keyword. This does not mean that you should be putting the keyword in every other word. Instead, you should make sure you are using the proper density as well. This often means making sure the keyword is going to be used at a density of under three percent. If you use over the three percent density then the search engines may think you are trying to over optimize your website, but if you use under that by about a percent to a percent and a half it is easy for the search engines to think that you are targeting something else.

On top of the keyword density optimization, you should take into account the latent semantic index keywords as well. These are words that are related to the main term, but it is going to be a term that you should make sure you look at as well. This way the search engines will help you rank your website for the main term, but also for the additional latent terms as well. So you will have a chance to rank for more terms in the search engines and this will help you get more traffic and make even more money from the website.

Social Media

Building up a social media presence is going to be another factor that you need to do when you are looking at ranking your website. The social media may not really help out that much in some terms, but for a lot of reasons the search engines tend to take the social signals from the social media websites to help them in getting to rank. So this is going to be another factor that you need to have in consideration because it is going to help determine the ranking of the website as well. So you should make sure you look at having social media links and other links to help your website rank.

Linkbuilding

Building quality links to the website are something else that you may want to consider doing. By quality links, you will want to look at the different websites that you are getting the links from. These links should be coming from the websites that are in the same niche, but also considered an authority site for the niche. This way you will be getting a good link from a website that is in the niche, but also knows the link is coming from a site that is often considered as an authority in the niche.

Anchor Text

Finally, you need to think about the anchor text that is being used for your website. The anchor text used to be very easy to use because you just had to use your keyword for all of your anchor text. However, now you have to make sure you vary up your anchor text. Doing this you will want to use your keyword, generic text, the site URL, and other links as well.

Finding out that you can rank your website in the search engines can be a good thing. The problem that you may have is not knowing how to get your websites to rank in the search engines. This is when you should know how to properly carry out the search engine optimization. By knowing how to do this, it will be very easy for you to rank your website and know that it is going to help draw in traffic from the search engines and help to solve the issues and problems that some people have.

If you cannot do your own search engine optimization you need to contract an expert, for this, you want an agency that will get you results like we can here at Ranklos.

If you need to be found on the internet, contact Ranklos your best SEO option.